Brightening Serum
-
Natural
-
Vegan
-
Cruelty Free
-
Gluten Free
-
- For All Skin Types
Brightens + Evens Skin Tone
Vegan and natural skin brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.DirectionsApply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.Size1 fl oz/ 30mlSourceMade in USA -
Every ingredient we use is beneficial, here are a few:
Vitamin CVitamin C brightens, boosts collagen and elastin production.
LicoriceLicorice soothes and brightens skin.
CranberryCranberry combats signs of aging with vitamin C.
Kojic AcidKojic Acid naturally brightens skin.
Lemon JuiceLemon Juice naturally brightens skin.Complete list of ingredients:
Aloe Barbadensis (Aloe Vera) Leaf Juice*, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Distillate (Rose Hydrosol)***, Rice Ferment Filtrate (Sake), Sodium Ascorbate (Vitamin C), Aqua (Water), Punica Granatum (Pomegranate) Seed Oil*, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamont) Fruit Oil, Lycium Barbarum (Goji) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate (Baking Soda), Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral**, Citronellol**, Geraniol**, Limonene**, Linalool** *Organic Ingredient **Component of Natural Essential Oil ***Wild HarvestedNatural ingredients may vary in color and consistency
-
Read Our Blog
How to Choose the Right Serum
The breakdown on which treatment is best for your skin type Posted on August 5, 2019 Written by: 100% PURE® Wondering how to fast-track results with ...
Common Causes of Dull Skin
Uncovering causes of dull skin, and the best path to radiance Posted on February 27, 2020 Written by: 100% PURE ® Has your skin been looking a littl...
How-To: Natural Skin Care Routine
Your ultimate guide for how to apply natural skin care products for maximum benefits and healthy, more radiant skin! Updated on June 28, 2018 Written by: 10...
-
What causes skin to appear dull or uneven?
Factors like sun exposure, aging, pollution, and even stress can lead to dullness, hyperpigmentation, and uneven skin tone. Regularly using products that counteract these effects can help restore radiance.
How do plant-based skin lighteners work?
Plant-based skin lighteners such as kojic acid, sake, and licorice inhibit melanin production, which is responsible for dark spots and hyperpigmentation, thus promoting a brighter and more even complexion.
Is this serum suitable for daily use?
Absolutely. Its vegan and natural formula is gentle enough for daily application to maintain and enhance skin brightness.
Can I use this serum with other skincare products?
Yes, you can layer it with other products. It's best to apply serums after cleansing and toning but before heavier creams or oils.
Does it contain any bleaching agents?
No, this serum achieves its brightening effect from natural, gentle ingredients without the use of harsh chemicals or bleaching agents.
How does the Brightening Serum differ from typical skin lightening products?
Instead of using harsh chemicals, this serum uses natural plant-based ingredients to brighten and even out skin tone, making it a gentler and more holistic approach to skin brightening.
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
- Reviews
- Questions
- skin
- serum
- difference
- face
- ingredients
- moisturizer
- complexion
- spots
- bottle
- results
United StatesLove
Smells amazing glides on great, leaves no weird consistency. Will be a repeat purchase.
United States United Statesnice layering product
nice to layer before my face lotion
100% PURE
Hi Amanda, Thank you for leaving a review! We made sure this serum was lightweight so it would pair wonderfully with your favorite moisturizer! We also use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice so your skin will be glowing in no time! So glad you're enjoying our Brightening Serum!
CanadaGreat serum
I am soo pleased I have tried this serum! It is just soo effective! Totally love it!
United StatesNot enough experience with it yet. Funny scent.
I just started using this for the first time in Feb 2023. So, i can't tell if there is a brightening difference yet. Next time I purchase, I'll write an updated review. BUT, the one thing I do not like about this is the scent. the scent is not strong at all, and it does NOT irritate my sinus. But it just smells funny. I wish the scent was on the fruity or citrusy side. I'm lowering my rating just based on the scent alone. Otherwise, it goes on smooth and does get absorbed in just fine. I'm going to use this as my night time routine right before multivitamin oil.