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Give your skin the illuminating glow it deserves with 100% PURE™ natural skin lightening and brightening products. As with all of our natural skincare products, our natural skin brightening brigade will help cleanse and detoxify your skin while replenishing it with the essential vitamins and nutrients it needs to glow. Your fresh, luminous skin will radiate through your natural makeup application, or glow all on its own for that gorgeous “au naturel” look you’ve always dreamed of.

Do you know what pairs wonderfully with bright, luminous skin? Gorgeous makeup. And the 100% PURE™ lineup of face makeup and eye makeup is what dreams are made of. From silky-smooth natural foundations and eyebrow makeup to dreamy eye creams designed to revitalize your eyes, you’ll find everything you need for your best skin ever at 100% PURE™.

Scrubs & Cleansers

Scrub away bumps, flakes, and dead skin and replace them with the vitamins and antioxidants your skin needs for a soft, glowing complexion with one of our incredible skin brightening facial scrubs or cleansers. 

If you have normal, dry, oily or combination skin, you’ll love the enzyme-rich fermented Rice Water Cleanser, a gentle exfoliator on a mission to lessen the appearance of dark spots to bring out your natural, luminous glow.  Follow up with our Fermented Rice Water Toner and serum for even deeper hydration and brightening power.

Skin in need of a deep sweep will find the concentrated power of the Acai Pulp Facial Scrub to be a welcome addition to your nightly routine.

Natural Skin Lightening Serums & Balms

Bring dull skin back to life with a natural skin-lightening serum or balm. Made with natural lighteners like bearberry, sake, and fruit acids, our Brightening Serum is your secret weapon for the bright, youthful-looking skin you’ve always wanted. If dark spots are a problem for you, take action with our Dark Spot Remover, a super serum on a mission to visibly reduce hyperpigmentation, scars, and dark spots.

For the skin brightening solutions you want with the anti-aging power you need, look no further than our Potent PM Serum and Retinol Restorative Night Balm. Not only will these skin brightening super products help light up and even your skin tone, but work to reduce the appearance of lines and wrinkles, all while you sleep! More of a morning person? Our Vitamin C Serum will help deliver the hydrated, luminous skin you want all while promoting collagen production.


Regular use of natural sunscreen is a great way to hydrate and protect your skin against premature aging and cancer-causing UVA/UVB rays. Known as a ‘best natural sunscreen,” our  Everywhere Sun Stick SPF 30 features ingredients like soothing aloe, argan oil, and moisturizing cocoa and avocado butter to give skin of any age and sensitivity the hydration and protection it needs when out in the sun.

Need a spray SPF? We’ve got you covered from head to toe with the Yerba Mate Mist SPF 30. Made with ultra-moisturizing jojoba oil, safflower oil, and Yerba Mate to protect against free radicals and environmental pollutants


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