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A clean beauty routine doesn’t just include natural makeup and earth-grown anti-aging products, it also includes cruelty-free, eco-friendly and sustainable skin care tools for makeup application. Just like our natural acne treatments and skincare products, we believe animals should not suffer for our beauty, but we’re going to let you in on a secret: many of them do. 

Makeup brushes are commonly made from squirrel, sable, boar, horse, and mink hair. When you purchase skin care tools from cruelty-free shops like 100% PURE™ you’re helping to fight the unnecessary abuse innocent animals endure. What’s more, there are several benefits to synthetic skin care tools that animal hair skin care tools can’t provide.

Our synthetic skin-care tools are made from recycled plastic and taklon fiber bristles that are both antibacterial and hypoallergenic, which is great if you have sensitive or acne prone skin.

Face Makeup Brushes

After you’ve cleared your face of debris and impurities with a natural face cleanser and hydrated with a natural face moisturizer, you’re ready to apply your makeup. Using the right brush for every step of your makeup routine will give you the seamless application and flawless results you want.

Apply liquid creams and formulas to the chin, cheeks and forehead with a latex-free Makeup Blender. For a natural and seamless finish, we recommend saturating your Makeup Blender in water, squeezing to remove excess moisture. Then, apply your natural foundation with a gentle bouncing motion. If you’d prefer a brush over a beauty blender, the Flat Kabuki Brush F40 will do the trick, also working great for applying your natural bronzer. When applying a powder foundation, the Powder Brush F50 is a must-have for an airbrush finish. 

Apply your concealer, face powders or cream blushes with the multi-tasking Cruelty-Free Stippling Brush F10. This brush is great for applying natural concealers or foundations under the eyes, nose or all over the face, a must have for any makeup bag.

Eyes & Lips 

Smokey eyes have never looked so good than with the Cruelty Free Smudger Brush E20. The soft, dense bristle head of this eyeshadow brush helps blend and smudge your cream and powder pigmented eye shadows for the dramatic results you want. Apply your liquid, gel or powder natural eyeliner flawlessly with the Cruelty Free Eyeliner Brush #6. Complete your look with the gorgeous natural lip care flawlessly applied by paint-like Retractable Lip Brush L10. Add the finishing touch and rid your skin of any excess oils with the Antibacterial Wood Pulp Oil Blotting Paper.

When the day is done, reset your skin with the cleansers and spa-like natural face masks to replenish your skin with the vitamins, nutrients and hydration it needs to look and feel more youthful than ever.


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Related blog post: Cruelty Free Brush Guide


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